Maniac Nails- An Introduction
Maniac Nails started its e-commerce business in August 2022, and the women behind this start-up are Anna and Marlot. The ‘maniac dou,’ as they call themselves, realized that many women could not afford gel manicures regularly. It is expensive and requires a commute, and sometimes you also experience less than the average service. Anna and Marlot believe that every woman deserves to have beautiful nails. Their idea was simple, i.e., everyone deserves to feel confident and express their individuality. So, they created a solution that fits into the lifestyle of a modern and busy woman. With their team of 16 employees, they have sold over a million nail sets and satisfied hundreds of loyal customers with their exceptional service.
How it works
Our Process of Creating a Shopify Store For Maniac Nails
Anna and Marlot consulted with us for their own e-commerce store. After initial meetings, we recommended a Shopify store to them. With its ease of use and low cost, Shopify is one of the best online store platforms. All the features you need are already built-in, so you don’t need to know how to code to set it up. Plus, it’s very flexible, so you can make a store that fits your brand’s style.
Shopify also protects your client’s data. It works well on phones and has a big app store where you can add more features as your business grows. Shopify can also grow with your business, whether you’re just starting out or quickly expanding. With its incredibly user-friendly UI/UX, Shopify was the best choice for our clients at Maniac Nails.
We chose the "Debut" theme from Shopify's theme shop for the design. This theme is perfect for new businesses because it is flexible and has a clean, modern look. Because the theme is responsive in design, the website works on both computers and phones. We used Maniac Nails' trademark colors, which include soft shades and vivid nail art pictures that reflect the fun and stylish aspect of their products. We changed the font to something modern and whimsical that matched the brand's spirit. We selected Montserrat and Raleway, both of which are available through Shopify's theme customization options.
We created a hero section on the homepage with an image slider that showed their best-selling styles, new arrivals, and seasonal offers. Below that, we set featured collections to help customers browse different categories. We used Shopify's drag-and-drop customization functions to guarantee that everything was organized in an appealing and simple layout. We did not overload users with excessive information or multiple sections.
We used Shopify's product media gallery tool to display multiple pictures per product, each from different perspectives and lighting. Customers could easily choose alternative styles and colors using Shopify's built-in product variant options. We worked alongside Anna and Marlot to write clear and SEO-friendly descriptions for each product. Each description includes material details, sticker application instructions, and maintenance tips. To allow customers to get a closer look, we also added Shopify's native zoom feature to all product photos. We used the Product Reviews App from Shopify's app store to create a review section where customers could provide input.
We set up Shopify's built-in inventory management system to simplify inventory management. We uploaded all product SKUs, assigned them to the appropriate categories, and set up automated notifications for low stock levels. For payment integration, we activated Shopify Payments, which allows users to pay with credit cards, Apple Pay, and Google Pay. We also provided PayPal as an alternate option for consumers who prefer it. Shopify's secure checkout is PCI compliant, meaning all payment data is protected.
Because many customers will access the site via mobile devices, we made sure the Maniac Nails Shopify store was entirely responsive. Shopify's themes are mobile-friendly by default, but we made some additional changes to improve the experience on smaller screens. We used Shopify's mobile preview feature to test the page layout and navigation. The smartphone version has a reduced menu, allowing customers to quickly find things without scrolling endlessly. We improved the mobile checkout flow by decreasing the number of steps and making payment options such as Apple Pay and Google Pay prominent for one-click transactions.
The Results of Our Expertise
Success Story of Maniac Nails
One of Shopify’s strengths is its App Store, which lets you add helpful features to your store. For Maniac Nails, we installed a few apps. Product Reviews allowed customers to leave feedback, building trust and increasing sales. Klaviyo helped automate email marketing and sent personalized messages based on customer behavior. We also connected Facebook Pixel to track visitor data and run targeted ads on Instagram and Facebook. We also added Quick View so customers could preview products without leaving the collections page.
Conversion Rate: Maniac Nails maintains a strong conversion rate of around 3% Average Session Duration: Users spend 2-3 minutes per session Pages per Session: Visitors typically view 3–5 pages during each visit. Bounce Rate: A healthy 45%–55% bounce rate showing user interest and effective website design.
Customer Reviews: Approximately 70% of customers leave reviews after purchasing, resulting in 7,000–15,000 product reviews from satisfied buyers. Average Rating: Maniac Nails consistently receives an average rating of 4.5–4.8 stars, which shows strong customer satisfaction. Customer Satisfaction (CSAT): We maintain a CSAT score of 85%–90%, with overwhelmingly positive customer feedback.
Instagram Followers: Maniac Nails has built a thriving social media presence with 30K+ followers on Instagram. Engagement Rate: The brand’s Instagram posts see an engagement rate of 2%–4% Facebook Ads ROI: Through targeted ads using Facebook Pixel, we achieve a 4x–8x return on ad spend (ROAS).
Revenue Growth: With 1 million nail sets sold and an average order value of €15–€25, Maniac Nails has generated between €15 million and €25 million in revenue since their launch. Customer Retention Rate: Maniac Nails has kept a steady 30%–40% retention rate, with customers frequently returning for new designs. Email Marketing ROI: Using personalized email marketing with Klaviyo, Maniac Nails sees a 38x–45x return.
WHY CHOOSE US
Your First Choice in Building Your E-commerce Store
We thoroughly test the site before launch for proper functionality. We monitor website loading times and adjust picture sizes with Google PageSpeed Insights. We test several purchases to verify that the payment gateway works and clients receive confirmation emails. We also test the website on PCs, tablets, and smartphones to provide a uniform user experience.
Post-launch Services
Following the launch, we also provide ongoing support through training our clients on how to run a Shopify store. This includes adding new products, monitoring orders, and collecting customer information. Shopify Analytics is also designed to provide access to real-time data on store performance, sales, and consumer activity. That is how our team and clients can monitor the metrics and solve problems if any arise.
Automation in Operations
Shopify store itself provides automation and operational efficiency. Your day-to-day tasks become automatic, saving you a lot of time, energy, money, and manpower. That is why our clients are Maniac Nails can easily process over a thousand daily orders for the business with only a team of 16 employees.
Client’s Testimonial
“We came to bmymarketer with a rough idea, and they quickly turned it into a fully functional Shopify store. They not only recommended Shopify’s user-friendly platform but also customized every feature to our preferences. They also integrated English and Dutch for our international launch, saving us the headache of hiring a translator. This business has truly changed our lives, thanks to bmymarketer’s expertise. We cannot recommend them enough!”
