Your website’s ranking is not always connected to how well it is designed or how great your products are. It might not even be your keywords or your content. Most business owners make the mistake of not looking deep enough. That is why our experts encourage you to get a technical SEO audit; since more often than not, you might find your solution there!
1.What is a Technical Audit?
A technical audit for your website is like a medical visit. A technical SEO audit looks at the backend of your website to make sure everything is working as it should, much as you would visit a doctor to learn about changes to your health. It looks at things like site speed, mobile usability, broken links, etc, which are all very important factors influencing search engine impressions of your website.
2.Why Do You Need a Technical Audit Service?
You might be wondering, “Can’t I just use a free tool for this?” While there are plenty of free tools out there, a professional technical SEO audit service needs an expert. It’s like comparing a quick look under your car’s hood to a full-engine diagnostic by a mechanic. A comprehensive audit service understands the problems and provides expert solutions.
Take the example of Moz, a well-known SEO software company. They use technical SEO audits to maintain their website’s health and performance. When they first started offering their services, they discovered through an audit that their website had many redundant and outdated pages, which were slowing down their site and confusing search engines. By cleaning up these pages and optimizing their site structure, Moz improved its loading speed and search engine rankings. This can be done for every kind of business’s website as well.
3.How to Conduct a Technical SEO Audit?
We have simplified the process of technical SEO audits, so let us go through it in three simple steps:
Crawl and Indexability Indexes:
Firstly, the audit starts by crawling your website. It includes a detailed inspection of every page. Tools like Screaming Frog or DeepCrawl mimic how search engines look at your website. They spot problems like broken links or pages that aren’t linked anywhere else. This is important because search engines need to find and understand all your pages.
During this step, the audit also checks your XML sitemap and robots.txt file. The sitemap is like a roadmap for search engines. It tells them where to go on your site. The robots.txt file, on the other hand, tells search engines where not to go. A good audit makes sure everything important is easily found and nothing valuable is accidentally hidden.
Website Performance and Speed Analysis:
The next step of the audit looks at how fast your website loads. Speed is super important! Research shows that if your site is slow, people might leave before it even finishes loading. Tools like Google PageSpeed Insights and GTmetrix help you figure out how quickly your site loads and what’s slowing it down.
The audit also checks things like image sizes and the amount of JavaScript on your pages. It looks at server response times, too. The goal here is to make your site as fast as possible. That way, visitors stick around, and search engines give you a better ranking. Auditors also typically check the compatibility of your website with mobiles, i.e., mobile friendliness. It shows whether or not your website can be easily looked up and browsed on smaller screens.
Technical Website Architecture Review:
Finally, the last step is that the audit reviews your website’s architecture. It needs to determine how everything is organized. A well-structured website is easier for both users and search engines to navigate. The audit looks at your URLs to make sure they are simple and descriptive. For example, A secure site (HTTPS) is an important ranking factor for Google. Your website should have a valid SSL certificate, and all pages should ideally be served over HTTPS. It also checks content duplication, website navigation and internal links to see if they make sense.
The audit also looks for structured data or schema markup. This is extra information that helps search engines understand your content better. It is like giving search engines a cheat sheet. If something is missing or incorrect, the audit will spot it and suggest fixes.
4.Technical SEO Audit: An Ongoing Necessity
A technical SEO audit isn’t just a one-time fix. It is an ongoing process, and we recommend at least a biannual audit of your website. Search engines are constantly updating their algorithms, and what worked yesterday might not work today. Regular audits help you stay ahead of these changes so your website is always optimized for search engines.
Let us take the example of Etsy, which is a very popular online marketplace. They conduct regular technical SEO audits to make sure that their website is always up to date with the latest SEO best practices. By doing so, they’ve stayed competitive in e-commerce with giants like Amazon and Aliexpress and maintained a strong presence in search results.
Investing in a technical SEO audit can also help you earn major profits and increase your sales. When you fix the technical issues on your website, you improve user experience and search engine rankings, which in turn improves the volume of your organic traffic. All these factors lead to higher conversion rates and, ultimately, increased revenue.
As the e-commerce world evolves, technical SEO will only become more important. New technologies, like voice search and artificial intelligence, are changing how people search for information online. A well-conducted technical SEO audit optimizes your website for today’s search engines and future updates.
Companies like Google constantly update their algorithms to prioritize user experience and relevant content. Regular technical audits also allow businesses to remain in Google’s good graces and stay competitive in their industries.
5.Final Thoughts:
We have established that your secret weapon in the search engine rankings battle is a technical SEO audit. Whether you’re running a small business or a large e-commerce site, a technical SEO audit can help you identify and fix issues that might be holding you back. While free tools can give you a basic overview, a professional technical SEO audit service provides the in-depth analysis and problem-solving approach you might need.
Don’t wait until your rankings drop. Contact our experts at bmymarketer and conduct a technical SEO site audit today. After all, as an e-commerce business owner, your website is one of your most valuable assets. Let us make sure it works for you and not against you.
