According to the latest stats, Facebook is the largest social media platform, with about 3.07 billion monthly active users. That makes it one of the most effective social media platforms to advertise your business. Granted, you use the right methods and strategies to leverage Facebook ads to your brand’s advantage. It is important because only the right strategy will help you reach the right customers. Let’s learn how you can use Facebook ads to get the return on investment that your business deserves.
What Are Facebook Ads?
Facebook ads are simply paid advertisements that appear on Facebook when scrolling through. They can be of many types, i.e., image ads, video ads, carousel ads, etc. You can customize your ads to show up in your target audience’s feeds, stories, or even on Facebook’s Marketplace. The concept behind Facebook ads for business growth is to target the right people who have already shown interest in the kind of products and services that you are offering.
For example, if you run a minimalistic jewelry brand, and a person specifically is interested in such type of jewelry. They can show interest by liking similar pages or even purchasing from them. Facebook recognizes that pattern, and you can use it to your benefit. That is how Facebook ads can take your business and show them while scrolling through their feed. So, your ad is being shown to the people who are most likely to buy it.
A real-life example is Shapermint, a shapewear company that has grown its business majorly through Facebook ads. They focused on carousel ads showing off their product’s positive reviews with customer testimonials. By using targeted ads, they were able to get over 1.2 million customers in their first year. That is how they generated $150 million in revenue only in their first year.
Why Facebook Ads Matter for Business Growth?
The biggest reason why businesses use Facebook ads is because Facebook’s targeting ability is next to none. It truly is exceptionally specific. Your ads are not being thrown at everyone else with the hope that someone might click on them and maybe make a purchase. Instead, with Facebook’s targeting, you can only show your ads to people who will most probably not only like your business but also become a potential customer. This targeting can be done by age, interests, location, user behavior, gender, etc.
For example, if you sell clothes that work all seasons, you can specifically target your audience based on their age and location. The age will refer to the age that you are targeting and making clothes for. The location is important because it tells you a specific area’s climate and weather patterns. This is how you can target your summer clothes in tropical locations and winter clothes in places where it is cold at that specific time.
A real-life example of how powerful targeting can be is Glossier. Glossier is a very famous beauty brand that used Facebook’s audience targeting tools to grow its customer base. By running ads targeted at makeup lovers, makeup artists, and beauty bloggers, Glossier grew its following. They also established a cult-like community around their products. They started from a niche brand focusing on the ‘clean girl makeup’ trend to a globally recognized beauty company with this strategy.
How to Run Facebook Ads?
If you are new to Facebook’s marketing world, you are in the right place for a step-by-step guide. Our Meta ad experts have created an easy way to understand how to set up your own business and run ads.
Create a Facebook Business Page
To get started on Facebook, you would need an email address for your business. The steps are fairly simple, and you can easily follow them.
Set Up Ads Manager
The next step would be to set yourself up on Facebook Ads Manager. You should take your time to explore all its features. Facebook Ads Manager is where you can create, manage, and track your ad campaigns. You can easily access it from your Business’s Facebook account.
Define Your Campaign Objective
Now, there is time to be methodical. Facebook will ask you what you want to achieve with your ad. You should be very clear with your business goals. Common objectives include increasing traffic, generating leads, or improving sales. You should choose the one that fits your business goals. You can always create multiple campaigns with different objectives.
Target Your Audience
This is where you can fully leverage Facebook ads. You can use its strategies to target your ideal audience. You should do this by choosing people based on their geographical region, gender, age, online shopping behavior, interests, etc.
Design Your Ad
You should use creativity here. Your ad should feature an attractive image or a short-form video. Your ad creative copy should be short, interesting, and engaging. The goal here is to immediately be the center of attention because people usually scroll fast. So, they have to see something interesting in your ads to stop and click on your ad.
Set Your Budget
You should decide how much you can and should spend on your ad. You can set a daily or total budget for the entire ad campaign.
Monitor and Track Your Ad Performance
Once your ad goes live, you should check back in the ads manager to see how it is performing. Facebook gives you data on views, clicks, and overall engagement. You should use this data to change or alter your ad campaigns accordingly.
Creating a Strong Facebook Advertising Strategy
Now that you are familiar with the basics of how to set up Facebook ads, you should focus on an effective Facebook ad strategy. You can’t just create any ad and hope for the best. Your strategy should be thoroughly researched and properly planned to run a successful ad campaign.
Define Your Goals
The first step is to understand and define your goals. What exactly do you want from your entire ad campaign? Do you want more traffic on your website? Do you want to generate more leads, or do you just want to make a lot of sales? Your goal will shape your ad campaign. For example, if you want higher sales, your ads should feature product details, price deals, or discounts.
Understand Your Target Audience
Before you create an ad, it is important to understand who your customers are. Facebook’s audience segmentation feature allows you to divide your audience into different types. You can then create ad campaigns personalized for each of those audience segments. This allows you to run more than one ad campaign for different target audiences at the same time.
Test Multiple Ads
One of the best Facebook Ads features to take advantage of is the ability to run multiple ads with small differences. You can change the images, text, or headlines to compare which version of your ad gets the most engagement. That is how you can create your best ad campaign in a way your audience prefers.
Track Your Ads Performance
You should not forget about your ad campaigns once you have started running them. A winning ad campaign depends on how much you can improve it by tracking its performance. You should regularly check your Facebook Ad Campaigns to see which ads perform well. Facebook Ads Manager also provides detailed analytics so you can adjust your strategy based on actual data-based numbers.
For example, MVMT, a watch and accessories brand, used Facebook Ads to increase its online sales by 280%. They tested various ad formats against each other and eventually found that carousel ads worked best for them. They allowed potential customers to browse different watch styles in one ad using their carousel ads format, which worked amazingly well for them.
How Facebook Ads Grow Your Business
When you are using Facebook Ads to grow your business, it isn’t just about showing off your products. It should actually give a message that can compel people to click on your website. These strategies can include short tutorials showing people using your products or services. It can also show all the cool features and use your consumer’s reviews in your Facebook ad campaign.
A great example of this is The Ridge, a wallet company. By using Facebook Ads to target men interested in minimalist watch designs and high technology, they were able to generate $10 million in revenue in just a few years. Their ad campaigns used engaging videos and testimonials. That is why it led to a huge increase in conversions and big profit margins. This campaign was so successful that Facebook itself chose its strategies in a case study about them.
Best Practices for Running Facebook Ads
There are also a few tips and tricks that Facebook Ad Campaign experts utilize in their campaigns. These are called best practices, and they are undoubtedly the best way to run successful Facebook ad campaigns.
The first and foremost practice is to keep your message as simple as possible. Do not overload your ad with too much text. Make sure your message is clear, easy to read, and easy to understand. Then, you should always use high-quality graphics. People are usually scrolling very fast, so your images or video needs to stand out. You should use bright images that are in line with the theme of your business, your products, or your services.
Another vital practice is to include a Call-to-Action (CTA). Your CTA should be very clear, e.g., “Shop Now,” “Learn More,” “Know More,” or “Sign Up Here.” This gives the user a clear way of knowing where to click next. Along with that, your ad campaign budget should be very realistic. You must not put all your eggs in one basket. Facebook lets you choose how much you want to spend on your ad campaigns, but your budget should not be too high for the first time. That is because you should compare and test different ad campaigns. Only then should you decide which ad campaign should have a higher budget.
Last but not least, another best practice is to use Facebook’s retargeting feature. Facebook’s retargeting features repeatedly show ads to people who have already interacted with your brand. With this strategy, you can potentially make sales much easier because those people have already shown interest in your products or services.
Case Studies
For example, Hopper is a travel app that uses Facebook’s retargeting to attract potential travelers to search for flight deals. Hopper offers affordable travel deals, so they specifically target budget-conscious millennials. With this target ad campaign strategy, their application had a huge spike in downloads. They grew their customer base by millions with this approach.
Another good example of successful Facebook ad campaigns is Airbnb. Airbnb used Facebook Ads to promote its listings in specific locations. By running localized ads and targeting potential travelers interested in specific cities, Airbnb increased its booking rates. These ads were designed to blend in with users’ feeds. This made them feel less like ads and more like beautiful and useful travel recommendations. Their posts also focused on connecting with their audience rather than blatant advertisements.
Effective Facebook Ad Strategies
The first Facebook ad strategy loved and recommended by many meta ad campaign experts is using carousel ads. These ads help you show many different products in one single ad. These ads are especially ideal for e-commerce businesses, as they allow consumers to browse your products easily. Similarly, video ad content is very successful, especially if you sell a unique product. For example, you can make a tutorial on using your product, such as a vegetable or fruit cleaning device that is popular on social media.
Lead generation ads also help you get information and data about your users directly from Facebook. This information is very important because it can help you build an email list or get people to sign up for your newsletter or surveys. Another creative strategy is creating a Facebook ad campaign based on any events you might be holding. These events could be a major annual sale, a store opening, or a workshop. You can also use strong call-to-action in these ads, such as “Sign Up Now,” which helps them sign up.
Conclusion
Facebook ads can completely change the way you advertise your business online. Doing it properly is one of the least expensive ways to reach your target audience. Whether you are a new entrepreneur or you have an established business, Facebook Ad campaigns can offer you even more growth in the form of a big ROI. By understanding the best ad practices and being flexible with your Facebook Ad strategies, you can make sure that your marketing is actually producing results. That is why leveraging Facebook ads is an underrated but very powerful way to grow your brand.
If you don’t know where to start or need a demonstration, you can always schedule an appointment with bmymarketer’s Facebook Ad Campaign experts. Our experts have successfully run many ad campaigns on Facebook for lead generation, brand visibility, and maximizing profits. That is why our clients consider us industry experts and can assist you through your own ad campaigns. Whether you want us to handle your entire Facebook ad campaign or just need a little guidance, we are here for you through your journey to success.
