Organic means natural; in the marketing world, it is about the visitors who find your website or your e-commerce store through unpaid search results. These search results are usually obtained through search engines like Google. Organic traffic is a strategy that uses methods like content marketing, such as write-ups, blogs, short-form videos, and other multimedia. These strategies can not only make your website visible to the right audience but also grow your business. Statistics show that companies that post regular blogs get 55% more website visitors than brands that do not. We have compiled for you some ways that you can use to start writing your content for effective marketing.
Create Problem-Solving Content
If you are building a brand, you must offer some products or services. And your products or services must have their own unique selling points. It must solve some problems for your target audience. Whether it is pricing or material, you can use that USP as a foundation for your content. You can do that by researching the relevant keywords searched online by your target audience in your niche. That can give you a direction on where you start. According to Demand Metric, content marketing can get you three times as many leads as traditional marketing. And it costs 62% less than conventional marketing strategies.
For example, Moz is a software company focused on digital marketing. Their blogs are industry favorites because they add value to digital marketing. Since one of their main target audiences is marketers, they post content about how to solve issues that marketers usually face in their field, such as “how to conduct a site audit” or “best practices for On-page SEO.” Their content provides answers and step-by-step guides that are easy to follow, and that’s why they have gathered millions of visitors. All these visitors are organic because of their content marketing strategy. When your content solves real problems, people will keep coming back. This, in turn, leads to higher rankings on Google and, most importantly, more organic traffic.
Focus on SEO-Friendly Content
Your content cannot drive organic traffic if you are not using Search Engine Optimization. According to BrightEdge, 68% of online visits to your websites start from keyword searches in the search engines. SEO acts as a backbone of content writing and marketing. Optimizing your content with both on-page and off-page SEO makes it easier for search engines like Google to understand your content. It makes your content easily indexable and crawlable. It also makes your content mobile-friendly so that it can be easily searched and read on screens of all sizes. SEO content basically includes different types of SEO that you can implement via keywords, meta descriptions, proper title tags, and readability.
HubSpot ranks at the top of search engine results, with over 7 million monthly organic visitors to the website. That’s why HubSpot is a great example of a company that uses SEO to create optimized content. They also use targeted and specific keywords since they are involved in software and product development marketing. For example, ‘inbound marketing’ and ‘CRM Software.’ Then, they create long-form content around these keywords to be well-optimized for search engines. Another tip is to use tools like SEMrush and Yoast to check your keyword optimization, readability, and meta-descriptions. That is how you can double-check that your content is SEO optimized and will rank well on search engines.
Write Long-Form Content
In search engines, long-form content ranks higher than the short-form content. Articles or blog posts that are more than or equal to 1500 words are preferred by search engines because they are more likely to satisfy the user’s search query. With long-form content, you can explain the topic very well. You can also explain different aspects of topics with real-life examples and verified statistics. A study by SEMrush found that long-form articles, especially those with over 3000 words, get three times more traffic. This also gets 3.5 times more backlinks and four times more shares than short-form content.
Backlinko is an authority and expert in SEO and publishes long-form content of 3000 words or more. For example, their “SEO techniques” article is over 4000 words and has been a top-ranking post for many SEO-related keyword searches. Their long-form content is comprehensive and detailed, and search engines favor it. It also gives more opportunities for internal linking. So, it makes it easier for you to incorporate relevant keywords naturally and meaningfully.
Create Evergreen Content
Evergreen is a term used in content marketing. It refers to content that remains relevant for a long period after publishing. So, it stays relevant for years after you post it. Unlike trendy or seasonal content, evergreen content stays evergreen, i.e., always appropriate. These articles continue to generate traffic and ongoing value because the issue they address is timeless. Statistics by Ahrefs show that evergreen content generates 65% of all website traffic. So, when you plan content, focus on topics that will not expire. For example, if you are in finance, you can create content on budgets like ‘how to budget for beginners.’ This topic will always stay in trend because it will remain useful for years.
A great example of evergreen content comes from Healthline, one of the most visited health and wellness websites. It publishes articles like ‘Benefits of Drinking Water,’ ‘Care in Pregnancy,’ and ‘How to sleep better.’ These articles are timeless, and readers continue to search for them regardless of when they were published. These articles don’t follow the trends and can be updated periodically as new research on that topic surfaces. That is why these evergreen Healthline articles rank high on Google and generate more than 100 million website visitors monthly, purely via organic search. It shows that evergreen content always remains valuable and relevant for the readers.
Promote Your Content Through Multiple Channels
Even if you write the best content, it will not perform well if it is not promoted properly. With so many social media platforms, you should put your content on every platform possible. It not only increases your reach but also raises the chance of it being visible to many more people. You can share your content on social media such as Facebook, Instagram, LinkedIn, Twitter, and TikTok. You can also use email marketing to send your content to your subscribers. Influencer marketing is another way to help your content reach the right audience. According to CMI (Content Marketing Institute), 91% of B2B marketers use content marketing, and 87% utilize social media platforms to share their content.
Neil Patel is a well-known figure in digital marketing and is considered the master of content promotion. He shares his blog posts through every channel and has an active social media presence on LinkedIn, Twitter, and Facebook. This gets him extra exposure, and his email marketing campaigns also keep his target audience interested in his upcoming blogs. That is how Neil Patel’s blog draws more than 4 million monthly visitors. So, promoting your content via social media is a simple but very effective strategy. And this strategy used by the industry giants is proof that it works.
Use Visual Content in Your Posts
A HubSpot study found that posts featuring visual content like pictures, infographics, gifs, short videos, flowcharts, etc, get 94% more views than content without visuals. In fact, posts with videos get 2.6 times more organic traffic than blog posts that don’t. It shows that people get attracted to visual descriptions along with text. It gives breaks between the long blocks of texts and keeps your reader interested and engaged. Visual content is also very successful in performance on social media, where photos and videos are usually shared a lot.
For example, Canva is a popular design platform that can help you create anything from graphs, charts, and presentations. It understands the power of visual content, so it regularly includes customized graphics, infographics, and multimedia in its blog posts, such as its guide on “How to Create an Infographic.” Using multimedia in its written content, Canva increases engagement, gets social media shares, and drives organic traffic back to its website.
Keep Updating Old Content
Your old content, especially if it is evergreen, can stay relevant for a long time. However, it still needs an update from time to time. New trends and patterns emerge as new research happens in your niche. That is why your content should always feature the latest information. Search engines also prefer the most up-to-date information since they want to always give credible information to their users. According to a HubSpot study, companies that regularly update old content get more than 110% increased traffic. It shows that by updating content, you can easily raise your organic traffic without creating completely new posts.
Brian Dean from Backlinko frequently revisits his trending and high-traffic content to keep it relevant. An example is his “On-Page SEO” guide, which he updates with new statistics, strategies, and best SEO practices. Therefore, when updating old content, you should add new statistics reports and optimize your content with new keywords. You should also add multimedia for visual updates and also better formatting.
Build a Strong Internal Linking Structure
Internal links connect different parts and pages of your website. It allows users and search engines to browse your content more easily. Building a well-structured internal links strategy can lead your visitors to navigate more pages and read more content on your website. According to Search Engine Journal, websites that have a very strong internal linking structure can improve their rankings on search engines by 50%. It shows how connecting your content meaningfully can also improve your organic traffic.
Wikipedia is a prime example of a website with ideal internal linking. Each Wikipedia article links to multiple other articles, creating an engaging network of interconnected pages. This not only makes it easier for users to find related content but also helps Wikipedia dominate search rankings. This strategy leads to millions of organic visitors to Wikipedia every day.
Therefore, when you write new blog posts, you should link them to other relevant articles or pages on your website. This will keep users on your website longer. It also helps search engines better understand the relationships between your content.
Guest Blogging to Reach New Audiences
Guest blogging can increase your traffic via referrals by up to 58%, according to a report by OptinMonster. Guest blogging is when you invite industry giants to come and write a blog for you on the topics they are experts in. It is a proven strategy that helps you reach new audiences and increase organic traffic. Also, when you contribute to reputable and authoritative websites, you get backlinks for your own website. That is how you can increase your reach and also improve you SEO.
For example, Buffer is a social media management platform that initially grew its blog’s traffic through guest blogging. It shared high-quality articles with authoritative blogs like Fast Company and HubSpot, including links back to its website. This strategy helped Buffer build credibility and greatly increase its organic traffic. However, this strategy only works if your content is valuable enough to be shared with websites that already have a good reputation in your niche.
Conclusion
In conclusion, content marketing strategies for growing your business are vital if you want to make a mark in your market. Not only that, but you can keep yourself and your business relevant for decades if you utilize SEO content strategies, multimedia, and fact-checking. You can easily drive organic traffic to your website if you focus on creating value, solving your users’ problems, and sharing your content on the right social media platforms.
The businesses and companies leading the marketing, software, and development industry also use the same strategies. No matter what your niche is, creating content with our tips can give you the right direction. However, if you are confused about where to start or want to get the audit of your content done, you can always contact our content marketing experts. At bmymarketer, we use SEO best practices and content strategies to create blog posts and write articles. Our professional content writers can meet one-on-one to help you create a content schedule. We can also give you a free demonstration of any content-related services you might need. Contact us today to get started on your own brand’s engaging and interesting articles and blog posts.