Royal Docline

SERVICES

Web Design & Development

LOCATIONS

Saudi Arabia

DATE

Feb 23, 2024

Royal Docline- An Introduction

Our Client, Dr. Yasmeen Haseeb, is an experienced doctor with over 30 years of experience in gynecology and obstetrics in the Middle East. She realized how healthcare, especially for women, is still relatively inaccessible due to such long wait times for the first doctor’s visit. Women also sometimes face other issues like no help in child care, longer commutes, and fairly busy lifestyles. In some regions like South Asia, due to social stigmas and fear of judgment surrounding women’s healthcare, they are hesitant to convey their concerns to their doctors. To solve this global problem, Dr. Yasmeen Haseeb contacted us to create an easy-to-navigate online healthcare portal. She discussed her ideas about the features she wanted to incorporate and the website’s design, and with her input, we developed her website from scratch.

Our Process for Royal Docline

Since we started from scratch with just an idea and a concept, we have developed the telehealth website for Royal Docline. After finalizing the layout and graphics, our developers got to work and created a raw structure that was refined according to our client’s feedback. We also handled the content creation and marketing for Royal Docline to help kickstart their telehealth initiative. Let’s look at what we have achieved for Royal Docline.

Web Design and Development

Our developers, for both front-end and back-end design, utilized a mix of the latest coding techniques and UI/UX design to create the website's initial structure. We took special care to keep it as user-centric as possible because the target audience is women worldwide. Our design is simple, attractive, and scalable, so any changes in the future will be easier to incorporate.

Search Engine Optimization

Our SEO experts handled everything from keyword searches to written, optimized content on the whole website. Using on-page and off-page SEO techniques, we improved the site’s relevance and UX, as well as its authority and social media engagement. We also used technical SEO for mobile-friendly design, crawalability, and indexing of search engines.

Social Media Marketing

Our marketers created social media pages linked to the website on Facebook, Instagram, and LinkedIn. The theme of the social media pages was ensured to be cohesive with the website to build trust in Royal Docline's target audience. We used organic and inorganic advertisements to get Royal Docline’s name out there, specifically targeting the desired regions, niche, and audience.

Content Creation

Our content creators, illustrators, and writers started by deciding themes, font sizes, and brand colors to create SEO content for consistency across the board. From cover pages and infographics to carousels and blogs, our client’s input and suggestions took preference, and we just fine-tuned them further to maximize their impact according to the industry trends. At our client’s request, we also specifically hired consultants proficient in healthcare so that we could cover the technical aspects and vocabulary.

Graphic Designing

At bmymarketer, our graphic designers created the initial sketches for business cards, the official logo, and cover designs. We provided at least three different versions and then chose the best one after approval from Royal Docline. For educational seminars, we have also created content and designed PowerPoint presentations that Dr Yasmeen has successfully conducted since the start of this year.

Success Story of Royal Docline: A Telehealth Portal for Women of All Ages

We monitored the performance metrics with a hawk’s eye every month and changed or altered our designs and strategies accordingly. We are proud to share that Royal Docline has brought exceptional results for a relatively newer online telehealth business. Let’s take a look at the numbers now.

User Engagement Metrics

Daily Active Users (DAUs): 5-10% of new users are active daily. Session Duration: New user sessions average 10-20 minutes.

User and Industry Feedback

Satisfaction Ratings: New users typically rate satisfaction above 85%. Net Promoter Score (NPS): New users give an NPS ranging from 30 to 50.

Business Outcomes

Conversion Rate: 2-5% of new visitors become registered users. Retention Rate: 60-80% of new users are retained after the first month

Performance Metrics

User Acquisition Cost (UAC): The average cost to acquire a new user is $10 to $50. Customer Lifetime Value (CLV): Estimated revenue per new user ranges from $100 to $500. Churn Rate: New user churn rate averages 5-10% monthly. Appointment Completion Rate: The appointment completion rate is 80-90% for new users. Response Time: New users receive a response within 24 hours. Technical Issue Resolution Time: Technical issues for new users are resolved within 24-48 hours.

Social Media Engagement Metrics

Facebook Engagement Rate: Average engagement rate is around 0.5-1.5% of total followers. Click-Through Rate (CTR): Typical CTR for Facebook ads is 0.9-1.5%. Post Reach: Average post reach is about 5-10% of the total page followers. Instagram Engagement Rate: Average engagement rate is 1-3% of total followers. Click-Through Rate (CTR): Instagram ads often see a CTR of around 0.5-1.0%. Story Completion Rate: Approximately 70-80% of users view the full story sequence. LinkedIn Engagement Rate: Average engagement rate is about 0.5-1.0% of total followers. Click-Through Rate (CTR): Typical CTR for LinkedIn ads is 0.4-0.8%. Post Impressions: Average post impressions are around 5-7% of total connections.

Your Partner for Your Online Brand’s Success

We believe in letting the numbers speak for themselves when showing results. We are very transparent from start to finish so that the client knows what they are getting and what they should expect. We also give realistic timelines for anticipated results for both organic and inorganic strategies. We create long-lasting partnerships with our clients to reflect their brand’s story in their projects. We also perform following analyses before, during, and after we finish your project:

We offer in-depth market analysis to help you understand industry trends, your competition, and your target audience. We use market reports, surveys, and competitor benchmarking to give you insights for strategic decisions and keep you ahead in the market.

Our website analysis shows how well your site performs, focusing on metrics like traffic, user behavior, and conversion rates. We use tools like Google Analytics and heat maps to find areas for improvement and ensure your site works efficiently.

We examine backend performance, including load times and mobile responsiveness, and identify issues like broken links and security vulnerabilities. We aim to give you clear, actionable advice on improving your website’s functionality.

After completing your project, we review how well it went by looking at client satisfaction, performance metrics, and any challenges faced. We gather feedback, check the project goals met, and plan for any necessary future support or improvements.