GBP + Web SEO & Website Development
Digital Marketing
April 03, 2025
We redesigned BP Gas with Chicken’s website using WordPress to give them a modern and professional online presence. The new website was built with a mobile-first design so customers could easily access it while on the road. We improved site structure, simplified navigation, and made important information easier to find such as menu details, contact options, and business hours. With faster page loading and clear call-to-action buttons, the website became a strong tool for generating inquiries and driving more walk-in customers.
We performed a full SEO audit and optimized the website to rank better in local search results. This included improving meta titles, descriptions, headings, and internal linking so Google could understand the website better. We also focused heavily on local SEO using geo-targeted keywords and location-based optimization, helping BP Gas with Chicken appear in searches related to gas stations, chicken restaurants, and convenience services near their area. We ensured the website was fully mobile-friendly to match the behavior of customers searching from their phones.
While this project mainly focused on GBP and SEO, we also supported stronger customer engagement through updates and promotional visibility. Regular business updates, offers, and seasonal promotions were highlighted through the Google Business Profile, helping increase customer interactions and online activity.
Website Traffic: Strong growth in organic traffic after website redesign and local SEO improvements. Bounce Rate: Reduced due to better mobile experience, faster speed, and clean navigation. Time on Site: Visitors spent more time exploring services, fuel and food details, and contact options.
Customer Acquisition: More customers discovered the business through Google Maps and local search visibility. Conversion Rate: Improved conversions through call buttons, inquiry actions, and strong CTAs. Revenue Growth: Stronger online presence supported higher foot traffic and increased sales.
Customer Reviews: Increased reviews and trust signals through a more active GBP presence. Feedback Response Rate: Better customer interaction through profile optimization and messaging. Customer Satisfaction: Improved experience due to easy-to-access information and smooth website flow.
Page Load Speed: Website optimized for fast loading across mobile and desktop devices. Mobile Responsiveness: Built with a mobile-first approach for customers searching on-the-go. Click-Through Rate (CTR): Higher CTR from search results due to better SEO structure and visibility.
Improved Navigation: Customers could quickly access key info like menu, hours, and location. Responsive Design Updates: Better layouts, spacing, and readability for mobile users. Optimized Visual Content: High-quality business images helped build credibility and attraction. Customer-Friendly CTAs: Click-to-call and inquiry actions increased engagement and conversions.
© 2025 B My Marketer. All rights reserved.