Our Portfolio
Zoopo Products Store
Our Process for Zoopo Products Store
For the Zoopo Products Store, handling orders on the Instagram account was becoming increasingly difficult. With hundreds of orders every other day, Amanda felt overwhelmed and consulted us for a solution. She had three clear demands: easy processing, clean graphics, and maximum automation of the processes. That’s why we suggested a Shopify e-commerce website to her.
A Shopify website is ideal for small businesses since it is simple to set up and operate, even if you are not technologically inclined. It provides reasonable price options and customizable themes, allowing you to build a professional-looking store without breaking the bank. Shopify also handles payments and security. It’s a dependable option that develops with your business thanks to built-in SEO capabilities, mobile-friendly designs, and 24/7 support.
For Zoopo, we selected the Debut theme, which is known for its clean design and simplicity. We customized the theme with pastel pinks and lavenders to complement Zoopo's identity, providing an attractive and welcoming experience. This customization helped the store to show Amanda's handmade products' aesthetic while keeping a professional image. The theme's clean layout makes it simple for customers to browse the website and find products quickly.
We chose the Montserrat typeface because of its modern, accessible design, which suits Zoopo's core values. The font worked nicely with the soft pastel color scheme, creating cohesiveness with the theme. All product descriptions, headlines, and buttons were designed for simple reading. This gave the website a polished and professional appearance while improving the user experience. Clear font was the primary goal to guarantee that users could easily explore and shop.
Shopify’s built-in tools, such as inventory tracking, automatic shipping calculations, and integrated payment gateways, were set up for Zoopo. These features helped Amanda manage her orders efficiently without any extra manual effort. Customers could also track their orders in real-time, improving their experience. The automation significantly cut down Amanda's workload. It also allowed her to focus on fulfilling orders rather than handling administrative tasks.
We improved the website's user experience by categorizing products into obvious categories, such as gift boxes and personalized packaging. A search box was introduced to make product searches faster and easier. The checkout procedure was improved to decrease processes and allow consumers to place orders efficiently. We also optimized the mobile experience, knowing that many of Amanda's clients purchase on smartphones. This made the store easier to use on multiple devices, increasing client satisfaction.
To meet mobile users' needs, we ensured the store was fully mobile-friendly. This meant resizing and compressing images to make them run faster without losing quality. Shopify's content delivery network (CDN) helped get the website to users quickly, even for those with slower internet connections. Amanda's customers could easily shop on any device with fast load times and a style that worked well on phones.
We managed Zoopo's TikTok, Instagram, and Facebook profiles, making sure the branding was consistent across all platforms. We used Zoopo's soft colors and simple style for all posts and profiles. The content includes product updates, customer reviews, and videos of Amanda creating her packaging. Each post encouraged comments, likes, and shares to increase interaction. For the commercials, we targeted folks who enjoy handmade products and creative packaging. The advertisements featured basic, clear images and attractive words. This increased visitors to Zoopo's Shopify store and generated more revenue.
The Results of Our Expertise
Zoopo Product Store’s Success Story
Conversion Rate: Zoopo Products Store maintains a conversion rate of 2.5% to 3.5%, typical for a customized packaging business. Average Session Duration: Users spend an average of 3 to 4 minutes per session Pages per Session: Visitors view 5 to 7 pages per visit, often exploring various customizable options before purchasing. Bounce Rate: Zoopo's bounce rate was 35% to 45%, which shows effective website design and good user engagement with the content.
Customer Reviews: Around 55% to 65% of customers leave reviews, resulting in 4,000 to 7,000 reviews. Average Rating: Zoopo maintains an average rating of 4.7 to 4.9 stars, reflecting high satisfaction with the customized packaging and quality of service. Customer Satisfaction (CSAT): Zoopo’s CSAT score is between 85% and 92%, indicating that customers are highly satisfied with their orders and overall experience.
Instagram Followers: Zoopo’s Instagram following has grown from 25,000 to 70,000 followers. Engagement Rate: The engagement rate on Instagram is 4% to 6%, with 1,000 to 3,500 interactions per post, including likes, shares, and comments. Facebook Ads ROI: Zoopo achieves a 3x to 5x return on ad spend (ROAS) through targeted Facebook ads. TikTok Followers: Zoopo’s TikTok account gains 15,000 to 50,000 followers, with short, creative videos highlighting the packaging process and finished products. TikTok Engagement Rate: Zoopo’s TikTok engagement rate is 6% to 8%, with 500 to 2,000 interactions per post through likes, shares, and comments, driving organic reach. TikTok Ads ROI: TikTok ad campaigns yield a 4x to 7x return on investment via tiktok shop.
Mobile Traffic Percentage: About 60% to 70% of Zoopo’s total site traffic comes from mobile devices, showing the importance of mobile optimization. Mobile Bounce Rate: Zoopo’s mobile bounce rate is 30% to 40% Average Mobile Session Duration: Users spend an average of 2.5 to 3.5 minutes per session on mobile, exploring different product categories. Mobile Conversion Rate: Zoopo’s mobile conversion rate is 2% to 3%. Its smooth mobile checkout process makes it easy for users to place orders on their phones. Mobile Page Load Time: Zoopo’s mobile page load time is under 3 seconds, ensuring quick access to product listings and a smooth browsing experience across devices.
Revenue Growth: Zoopo generates $8 million to $12 million in revenue, with an average order value of $25 to $35 for customizable packaging items. Customer Retention Rate: The retention rate is 28% to 38%, showing that many customers return for repeat purchases, especially for event planning needs. Email Marketing ROI: Through email marketing with tools like Klaviyo, Zoopo achieves a 20x to 30x return on investment, with high engagement from promotional campaigns.
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